• Video thumbnail, featuring heading "How to Choose a Diamond - A Tour of the 4Cs and GIA Laboratory"

How to Choose a Diamond [Video]

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Play the informative 4- or 10-minute videos for your customers to help explain the 4Cs and how GIA grades diamonds. You may also want to share these videos with your sales staff to help educate them about GIA, the 4Cs and grading reports.

Use of GIA Retailer Support materials is contingent upon adherence to the usage guidelines prescribed in the Terms of Use.


Click below to view the preview video.