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  • 4Cs App for Retailers

4Cs App for Retailers

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To engage customers in conversations about the 4Cs of diamond quality and to educate them at the same time, GIA has now created a 4Cs app for iPad™ and Android® devices for retailers that want to use the latest technology. Minimum device requirements are version 8 or greater for iOS and version 7 or greater for Android.

Designed to be used at point of sale, the app features:

  • Video and content that highlights the different aspects of the 4Cs
  • Interactive tools to educate customers about how GIA grades color, clarity, cut, and carat weight
  • Guidance on using the GIA grading scales, including how grades can affect a diamond's value
  • Information about fluorescence, diamond treatments, laboratory-grown diamonds, and simulants
  • Direct access to GIA Report Check - GIA's online database of GIA reports, where contents of a GIA report can be viewed and verified directly from an iPad or Android device

Use of GIA Retailer Support materials is contingent upon adherence to the usage guidelines prescribed in the Terms of Use.

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